Recently, a new pair of pastel Converse sneakers were added to the iconic footwear brand's 'One Star' collection, which makes use of silhouettes and branding that diverge a little from its more traditional styles.
Currently available in women's sizes, the sneakers feature a soft upper that's made from quality suede that has a water-repellent finish to it, which is marked by careful stitching and the brand's star motif. Although the low-top silhouette itself is rather understated, the brand's use of a light hue of lilac throughout the entirety of the sneakers makes it even more minimalist-looking.
Finishing off the sneakers are stark white soles that offer a hint of contrast to the otherwise one-toned colorway.
Why This Trend Is Growing
- Water-repellent Sneakers
- The use of water-repellent finishes in footwear presents an opportunity for brands to offer durable and weather-resistant products.
- Pastel Fashion
- The popularity of pastel colors in fashion opens up avenues for brands to launch new products with soft, muted hues.
- Minimalist Design
- The trend of minimalist design in sneakers allows brands to experiment with monochrome colorways and subtle branding.
Industries Being Reshaped
- Footwear
- The footwear industry can embrace water-repellent technology to create sneakers that are resistant to rain and other water damage.
- Fashion
- The fashion industry can capitalize on the popularity of pastel colors by incorporating them into clothing, accessories, and footwear.
- Athleisure
- The athleisure industry can benefit from the minimalist design trend by offering sleek and versatile sneakers that blend fashion and functionality.
