'The Magic Hours' campaign created by Google France and 72andSunny Amsterdam helps tourists and citizen rediscover amazing Paris nightlife. The campaign is a month-long event that hosts 31 nights of interactive events.
Each night, the mobile-first campaign will send out invitations to people who are willing to participate in post-sunset adventures. Some of the activities will include light-up bike tours through the city, insect-cooking classes and underwater music shows. By re-introducing classic Parisian activities, this campaign hopes to re-introduce people to the exciting French lifestyle.
Rediscovering Parisian nightlife will enhance tourists' experiences, while revamping each citizen's love for their city. Everyone is welcome and there is no age requirement. Those who are interested simply need to visit the program online and sign up for the invitations, as maps and guides are already online for tourists.
What Makes This Trend Stand Out
- Rediscovering Parisian Nightlife
- Creating immersive post-sunset events and experiences to revitalize the excitement of Paris' nightlife for tourists and citizens.
- Mobile-first Adventure Campaigns
- Utilizing mobile technology to send out personalized invitations for interactive and unique experiences in urban settings.
- Rediscovering Classic City Activities
- Bringing back traditional Parisian activities with a modern twist to rekindle people's love for the vibrant French lifestyle.
Sectors Adopting This
- Tourism and Hospitality
- Creating dynamic and interactive experiences for tourists to explore the nightlife of popular destinations like Paris.
- Event Planning and Marketing
- Designing and executing month-long campaigns that incorporate immersive activities to engage both tourists and residents.
- Mobile Technology and App Development
- Developing mobile-first platforms and applications to deliver personalized invitations and guides for urban adventures.
