While I applaud the message of this Family Network Foundation campaign, which reminds you to care for and pay attention to your parents, what the hell is up with the art direction?
The Thai campaign encourages you to care more for your parents and "Don't make your parents jealous of your other loved ones." And while the idea of treating them as a pet is pretty good, the execution is weak and shocking (in a bad way). Did they have to depict them as dogs on a leash (complete with a Dad & Mom tags on the collar) being pampered and taken care of?
Awfully created by Panomporn Ishikawa and Teera Pichienpak for V2power ad agency, Bangkok with photography by Navaratana Donkort and
retouching by Yothin Watthanasin.
Parents as Dogs
More Stats +/-
Whimsically Graphic Kid Shoes
Vibrating Wearable Stones
Colorful Fall-Ready 80s Apparel
Architectural Origami Armchairs
30 Handmade Jewelry Gifts
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Family Network Foundation Campaign
- By: AymanMay 20, 2008