Famous Dutch photographer Erwin Olaf further solidifies the image of clowns in pop culture as sinister, scary and mischievous characters in his photography series, â€œParadise The Club.â€
Paradise The Club features an assortment of horny clowns up to no good in this club, with excessive make up and disturbingly evil laughs.
This is surely not the photography project to enjoy if you already have clown phobia.
Implications - Youth demographics have an ironic penchant for fringe character types. The clown easily fits into this category, as does the pirate, ninja and gypsy. These characters, while appropriated through irony, are all admired on a nascent level for their detachment from traditional lifestyles. Companies should keep in mind that this demographic values atypical lifestyle choices that are in stark contrast to the ones of their parents.