The 10 Magazine Paradise Place editorial takes viewers into the expressive world of model Ava Smith. In each image shot by photographer Paul Wetherell, Smith introduces a new face and pose, all of which are inviting and invigorating for readers of the publication's Summer 2014 edition.
Stylist Mattias Karlsson matched Smith's bold expressions with equally bold apparel. Central to the shoot are angular accessories, patterned shirts, chunky heels, loose long dresses and chic outerwear. Each of these pieces draws in the attention of onlookers all on their own, further teased out here by the movements of Smith.
Adding to the cinematic themes of Paradise Lost is the theatrical display of the creative team. Names of each participant are listed in bold, much like in an actual film.
Key Themes Behind This Trend
- Expressive Editorial Photography
- The trend for pushing expressive editorial photography that creates a multi-dimensional character will create an opportunity for animators to bring static images to life.
- Bold Accessories
- Bold accessories in photography will become more of a norm, resulting in a new need for manufacturers and suppliers of this type of fashion accessory.
- Theatrical Creative Displays
- More theatrical and cinematic displays by creative teams in editorials can expand to other industries for special event planning or marketing campaigns.
Where This Applies
- Photography and Animation
- The expressive editorial photography trend shows an opportunity for photographers and animators to work together to create a new type of editorial experience.
- Fashion Industry
- Bold accessories and patterned shirts will lead to new opportunities for clothing manufacturers and accessory designers.
- Event Planning Industry
- With the theatrical displays seen in this editorial, event planners can learn from the cinematic creativity and apply it to their own events.
