'Ethique' is a New Zealand-based company that is opting to package its products with paper and cardboard instead of plastic. Although many companies have turned to recycled plastic packaging, the fact remains that plastic will not break down the same way other materials will. This company is trying to give consumers a more eco-friendly option by eliminating plastic from its packaging.
Unlike other skincare companies, Ethique packages all of its products in containers made from paper and cardboard. To achieve this feat, products such as facial cleansers, creams, shampoos and conditioners are shaped into concentrated, solid bars. The bars are then wrapped in paper and stored in sliding cardboard boxes. The packaging is not only user-friendly, but it is completely free from any kind of plastic.
Ethique's eco-friendly packaging caters to a growing number of consumers who are looking for green products.
What's Driving This Trend
- Plastic-free Packaging
- Packaging products in paper and cardboard eliminates the need for plastic packaging.
- Solid Bars
- Shaping skincare products into concentrated, solid bars allows for more eco-friendly packaging options.
- User-friendly Packaging
- Creating packaging that is easy for consumers to use and completely free from any kind of plastic is a growing trend.
Who This Affects Most
- Skincare Industry
- Reducing plastic packaging waste in the skincare industry by creating packaging from sustainable materials like paper and cardboard is a major opportunity for disruptive innovation.
- Hair Care Industry
- Creating solid bars for shampoos and conditioners and packaging them in eco-friendly materials is a promising trend for the hair care industry.
- Cosmetics Industry
- The cosmetics industry can benefit from using solid bars and paper-based packaging to create more sustainable and user-friendly products.
