Whimsical Streetwear Captures

The Martian Child Editorial by Paolo Crodua Embraces Pastel Hues

Cenon Norial III and Maverick Bernardo star in the "Martian Child" editorial exclusive for F****** Young! Online. The model duo is photographed by Paolo Crodua's lens and outfitted by visionary wardrobe stylist Willar Mateo.

Dressed in pieces from Salad Day's latest capsule collection, the guys wear oversized tees, animal printed socks and furry varsity jackets that are all displayed in a pastel-hued palette.

F****** Young! Online's "Martian Child" editorial exclusive also features make-up and grooming by Nikki Betos who experiments with face adornments, eyeliner and mushroom cut coifs for the models. Inspired by "the aesthetics of being young and playful", Philippines-based label Salad Day creates vibrant menswear looks that embody an essence of childhood. The brand's ‘monsoon collection’ is both whimsical and sportswear-inspired.

Whimsical Streetwear
Opportunity for fashion brands to explore playful and vibrant designs in streetwear, combining whimsical elements with urban fashion.
Pastel Hues
Opportunity for beauty and cosmetic industries to create pastel-inspired makeup and nail products that align with the trend of soft and dreamy color palettes.
Capsule Collections
Opportunity for clothing brands to launch limited edition capsule collections that feature exclusive designs and cater to the growing demand for unique and collectible pieces.

Industries Being Reshaped

Fashion
Disruptive innovation opportunity for fashion brands to experiment with whimsical streetwear designs that capture the attention of young consumers.
Beauty
Disruptive innovation opportunity for beauty and cosmetic industries to develop a range of pastel-inspired makeup and nail products that tap into the trend of soft and dreamy color palettes.
Clothing
Disruptive innovation opportunity for clothing brands to create and promote limited edition capsule collections that generate excitement and exclusivity among consumers.
SCORE
5.5 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 80%
Activity 78%
Freshness 8%