New York City-based jewelry designer Pamela Love presents her 2010 collection of chunky men’s jewelry that incorporates materials including 14 carat gold, silver, copper, brass, and bronze. Claw cuffs, dagger necklaces, hearts, and animal skulls make up for an anatomical collection twisted with dark, medieval and grungy aesthetics.
Even though the collection is categorized for men, these Pamela Love mixed metal statement pieces can hands-down appeal to women as well.
Implications - No longer trying to blend in, consumers in the modern sphere are looking for styles with bolder aesthetics. Products with a more vibrant design are appealing to shoppers who want to make a statement. Companies trying to appeal to a wider audience could focus on coming out with more items like this.