Italian luxury fashion company the New Guards Group launched its inaugural Palm Angels eyewear collection in time for the summer season. The luxury streetwear sunglasses come in two styles, Angel and Palm, both of which feature long rectangular frames and thick arms. The Palm Angels logo is displayed prominently on the arms of both styles.
The Angel Sunglasses are a full coverage set of sunglasses that feature the Palm Angels branding in a burnished bronze color. The Palm Sunglasses are more low-profile and have a lengthened Wayfarer look. The Palm Angels eyewear collection comes in an array of colors including white, black, green, violet, and mottled variants. The entire collection is unisex and one-size-fits-all. The Palm Angels eyewear collection can be purchased from the Palm Angels website.
Image Credit: Palm Angels
Key Themes Behind This Trend
- Luxury Streetwear Sunglasses
- Opportunity to create more eyewear collections that blend luxury fashion with streetwear.
- Unisex One-size-fits-all Collections
- Opportunity to create more unisex fashion collections that cater to a wider audience.
- Branded Sides/arms
- Opportunity to leverage branding on sunglass arms as a unique selling point.
Where This Applies
- Fashion Industry
- Fashion brands can launch new sunglass collections by blending luxury and streetwear styles.
- Retail Industry
- Retail shops can introduce fashion products to reach a wider demographic with unisex and one-size-fits-all collections.
- Marketing Industry
- Marketing firms can promote branded eyewear and creative designs as a differentiator to appeal to style-conscious consumers.
