Activist-Honoring Footwear

Palladium Unveils Its Expansive Latest Spring/Summer 2018 Collection

Footwear label Palladium showcases its latest Spring/Summer 2018 collection full of militaristic accents on contemporary silhouettes. The new capsule delivers modernized traditional looks by incorporating innovative details onto footwear that stay true to the label's respected heritage.

Palladium uses knit for the first time with this upcoming capsule to offer comfort and breathability. The iconic Pallaphoenix silhouette honors the rebellious spirits of 60s Parisian student activists. It translates through the uprising on the canvas and fabric shoe with knitted details. The AX_EON shoe is a merge between a boot and a sneaker that delivers both form and function. It is light in weight and is suitable for both utility and urbanity. Palladium embraces the concept that the ultimate shoe for the summer weather is something that can be worn without socks. In delivering something up to par, Palladium incorporates antibacterial insoles so that socks are not necessary, delivers a lightweight outsole for ultimate comfort.

Militaristic Accents
Opportunity for brands to incorporate military-inspired design elements into their products for a unique and edgy look.
Knit Footwear
A chance for companies to explore the use of knit material for its breathability and added comfort in footwear.
Antibacterial Insoles
A new innovation for shoe companies to consider, promoting the use of footwear without socks, enhancing customer comfort and hygiene.

Industries Being Reshaped

Fashion Industry
The fashion industry can leverage the militarian influences and knit material to create trendy, edgy garments and footwear.
Footwear Industry
The footwear industry can incorporate new innovations like antibacterial insoles to create more comfortable and hygienic shoes.
Health and Wellness Industry
Antibacterial insoles could create new opportunities for companies in the health and wellness industry, promoting healthier feet and improved overall hygiene.
SCORE
4.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 61%
Activity 66%
Freshness 8%

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