At this year's Natural Products Expo West, Thrive Tribe unveiled its newest Paleo snack, a collection of four snack bars that are free from grains, GMO ingredients dairy and gluten. As well as being appealing to those on a Paleo diet, these snack bars are specifically called out as "vegan approved" snacks.
The Paleo snack bars are offered in four flavors, including Dark Espresso, Apricot Pecan, Chocolate Almond and Cranberry Cashew. Each of these bars is made with simple, good-for-you ingredients like dates, organic flax seeds and organic coconut sugar for sweetness, helping people to easily sate hunger and get the vitamins that they require.
Each bar is boosted with a "MegaFood" like turmeric, which helps to protect, purify or energize the body.
Key Themes Behind This Trend
- Paleo Snack Bars
- Disruptive innovation opportunity: Create innovative flavors using simple, wholesome ingredients to meet the demands of those following a Paleo diet.
- Grain-free Snacks
- Disruptive innovation opportunity: Develop grain-free snack options that cater to individuals with dietary restrictions such as gluten sensitivity or those following a Paleo diet.
- Vegan Approved Snacks
- Disruptive innovation opportunity: Produce vegan snack products that are both delicious and nutritious, satisfying the growing demand for plant-based options.
Where This Applies
- Health Food
- Disruptive innovation opportunity: Explore the health food market by creating convenient, nutrient-dense snack options that align with popular diets like Paleo.
- Snack Industry
- Disruptive innovation opportunity: Disrupt the snack industry by offering innovative, healthier alternatives to traditional snack bars, targeting health-conscious consumers.
- Natural Products
- Disruptive innovation opportunity: Capitalize on the growing demand for natural products by developing snack bars made with organic and wholesome ingredients that appeal to a wide range of consumers.
