424 Introduces a Paisley-Adorned Garment Exclusively for SSENSE
Los Angeles-based imprint label 424 unveils a series of paisley-patterned jackets as a part of its Fall/Winter 2018 offerings. The garments are constructed from 100% cotton and take on a simple color palette of only navy blue and white. The denim trucker jackets have a spread collar cut and frontal button closures.
The exclusive 424 outerwear also features flap pockets along the chest with welt pockets around the waist. Additional details include zippered ventilation on the sleeves, a patch pouch within the interiors, and a single button barrel cuff. The hardware takes on an antiqued silver tone and is finished with tonal stitching details. The piece is exclusively available online at SSENSE and is priced at approximately $853.
The exclusive 424 outerwear also features flap pockets along the chest with welt pockets around the waist. Additional details include zippered ventilation on the sleeves, a patch pouch within the interiors, and a single button barrel cuff. The hardware takes on an antiqued silver tone and is finished with tonal stitching details. The piece is exclusively available online at SSENSE and is priced at approximately $853.
Trend Themes
1. Paisley Patterned Denim - Opportunity for fashion brands to incorporate paisley print into their denim garments for a unique and trendy look.
2. Exclusive Online Retail - Disruptive innovation opportunity for brands to partner with online retailers like SSENSE to release limited edition collections and reach wider audiences.
3. Antiqued Silver Hardware - Opportunity for accessory brands to use antiqued silver hardware to add a vintage and luxurious touch to their products.
Industry Implications
1. Fashion - Fashion industry can explore the trend of paisley patterned denim jackets to create innovative and stylish garments.
2. E-commerce - E-commerce industry can benefit from exclusive collaborations with fashion brands that are only available online, like the collaboration between 424 and SSENSE.
3. Accessories - Accessories industry can incorporate antiqued silver hardware in their designs to create unique and high-end products.
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