â€œI'd Do Anything for Moneyâ€ is certainly the message you'd receive as soon as you open up this magazine; the two-page ad features the image of a pierced hand and wax to promote the no-holds-barred theme of the above-named TV show.
The ad was created by advertising agency Le Bureau, Stockholm, Sweden with art direction by Jonas Wittenmark and Tobias Carlson. The copy was written by Jonas Wittenmark and Tobias Carlson.
Implications - If this "I'd Do Anything for Money" has you feeling a bit squeamish, rest assured you are not alone; however the advertisement does do an effective job at getting people's attention in a creative way. With that being said, the no-holds-barred theme may in fact be extremely effective and worth a try.