Clourant is the titled of a paint photography series that will blow people's minds away. Although a simple concept, the resulting images are much more complex. Full of intense vibrancy, sharp motion and contrasting backdrops, the paint photography series captures splashes of the liquid using high-speed techniques.
A concept executed by Cassandra Warner and Jeremy Floto of Floto+Warner Studio, the paint photography series were captured at a speed of 1/3,500th of a second. Although no Photoshop was used, people won't be able to get over the surreal effect of such a technique. The photographers write, "Creating shapes of nature not experienced by the human eye, these short-lived anomalies are frozen for us to view at 3500th of a second. Transforming the non-discernible and ephemeral to the eternal. The essence of photography—immortalize the transitory."
What's Driving This Trend
- Paint Photography
- The use of high-speed techniques to capture splashes of liquid creates surreal and vibrant images with disruptive innovation opportunities in advertising and marketing.
- Motion Photography
- The capturing of intense vibrancy and sharp motion in images creates opportunities for disruptive innovation in mobile camera technology and social media platforms.
- High-speed Photography
- Capturing short-lived anomalies with transient details offers disruptive innovation opportunities in scientific research, particularly in the fields of medicine and product development.
Who This Affects Most
- Photography and Videography
- Splashing paint photography presents disruptive innovation opportunities in the commercial and fine art photography and videography industries.
- Advertising and Marketing
- The use of paint photography techniques creates new disruptive innovation opportunities for advertising and marketing campaigns that require unique visual content.
- Scientific Research
- High-speed photography techniques offer disruptive innovation opportunities for scientific research in various fields, particularly in medicine and product development.
