P2i Ion-Mask Waterproofs Phones Too

 - Jan 3, 2008
References: p2ilabs & ispo-brandnew
It is now possible to keep your feet cool and dry even if they're soaked in water. With the super-hydrophobic ion-mask coating from P2i, shoes can now repel water without compromising the breathability and comfort of the wearer's feet.

"Ion maskâ„¢ applies a protective layer, just nanometres thick, over the surface of the shoe by means of an ionised gas or 'plasma,' Ispo said. "The treatment not only coats the external surfaces of the shoe but also the inside, between and around the individual fibres in the shoe, making it particularly effective on shoes containing synthetic materials."

The same coating can be used to waterproof mobile phones according to IntoMobile.