The OWL sunglasses brand was created on behalf of three Berlin and Hamburg residents. The trio of friends took it upon themselves to "put their heart and soul into the intricate details of a new era of glasses."
Given the native cities of these women, they have named their products under the Dutch titles of funf, vier, drei, zwei and eins. In addition to promoting their culture, OWL also aims to drive down the price point of spectacles, making them more affordable not only for their customers, but also for the industry in general.
"Our story begins with the question: Why do we have a hallway full of shoes, but only one pair of glasses? That’s because good-looking glasses are expensive." Their prices are undoing this phenomenon.