This new Outlier Supermarine Rain Shirt looks like a classic button-up shirt, but is also designed to withstand a few hours in the rain. This performance shirt is made from 100% Egyptian cotton fibers, making it comfortable to ride in. The breathable, stretchable fabric is tailored into a fine-looking dress shirt, perfect for those cycling to work or a function.
Whether you're caught in the rain, splash through a puddle or spill your morning coffee, the Outlier Supermarine Rain Shirt will ensure you show up looking good.
Why This Trend Is Growing
- Performance Clothing
- There is an opportunity for companies to create more clothing or apparel that is both stylish and functional to meet consumer's needs.
- Sustainable Fashion
- Companies can capitalize on the growing trend of sustainable fashion by featuring eco-friendly materials, textiles, and manufacturing.
- Athleisure Wear
- There is a growing demand for clothing and fashion that is both comfortable and stylish, which means companies can merge the worlds of athletics and leisure wear to produce versatile clothing.
Industries Being Reshaped
- Apparel Industry
- The apparel industry can benefit from creating performance clothing and sustainable fashion to expand its offerings to appeal to a wider range of audience.
- Sporting Goods Industry
- Companies catering to the sporting goods industry can expand their product lines to incorporate athleisure wear that sports enthusiasts can use while going about their daily activities.
- Fitness Industry
- Fitness companies can incorporate performance clothing and athleisure wear as an added incentive to consumers using their services, which can be beneficial for business in terms of attracting and retaining customers.
