ASRV's Collection Uses a Material Developed by NASA
Sportswear brand ASRV has incorporated Outlast®, a thermoregulating material developed by NASA, into its latest collection. The material was originally designed to protect astronauts from the extreme weather conditions in space, and now ASRV is releasing a new activewear collection featuring its advanced technology. The pieces provide thermal-adaptive benefits and are made for athletes.
The NASA-approved technology “calibrates” core-generated heat to provide the wearer with a balanced temperature that will allow them to carry out their activities without sweating or freezing. Proven to reduce sweat production by 48%, ASRV is the first brand to use the Outlast® technology to manufacture fitness apparel. ASRV hopes that its advanced technology will “set a new precedent for the future of activewear.”
The technical activewear is now available on the ASRV website.
Image Credit: ASRV
The NASA-approved technology “calibrates” core-generated heat to provide the wearer with a balanced temperature that will allow them to carry out their activities without sweating or freezing. Proven to reduce sweat production by 48%, ASRV is the first brand to use the Outlast® technology to manufacture fitness apparel. ASRV hopes that its advanced technology will “set a new precedent for the future of activewear.”
The technical activewear is now available on the ASRV website.
Image Credit: ASRV
Trend Themes
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Thermoregulating Activewear — The use of NASA-developed Outlast® material for thermoregulating activewear presents an opportunity for other brands to incorporate advanced technology into their products.
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Core-generated Heat Technology — The use of core-generated heat technology in activewear presents opportunities for other industries where maintaining a balanced temperature is important, such as outdoor workwear, firefighting gear, and military apparel.
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Sweat Reduction Technology — The incorporation of sweat reduction technology in activewear presents opportunities for other industries where sweat reduction is important, such as medical apparel, hazmat suits, and breathable footwear.
Industry Implications
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Sportswear — The use of NASA-developed material for thermoregulating activewear presents an opportunity for sportswear brands to differentiate themselves and improve performance for athletes.
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Outdoor Workwear — The use of core-generated heat technology in activewear presents opportunities for outdoor workwear brands to improve comfort and safety for workers in extreme temperatures.
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Medical Apparel — The incorporation of sweat reduction technology in activewear presents opportunities for medical apparel brands to create more comfortable and hygienic clothing for healthcare professionals.
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