ASRV's Collection Uses a Material Developed by NASA
Kanesa David — May 17, 2022 — Lifestyle
Sportswear brand ASRV has incorporated Outlast®, a thermoregulating material developed by NASA, into its latest collection. The material was originally designed to protect astronauts from the extreme weather conditions in space, and now ASRV is releasing a new activewear collection featuring its advanced technology. The pieces provide thermal-adaptive benefits and are made for athletes.
The NASA-approved technology “calibrates” core-generated heat to provide the wearer with a balanced temperature that will allow them to carry out their activities without sweating or freezing. Proven to reduce sweat production by 48%, ASRV is the first brand to use the Outlast® technology to manufacture fitness apparel. ASRV hopes that its advanced technology will “set a new precedent for the future of activewear.”
The technical activewear is now available on the ASRV website.
Image Credit: ASRV
The NASA-approved technology “calibrates” core-generated heat to provide the wearer with a balanced temperature that will allow them to carry out their activities without sweating or freezing. Proven to reduce sweat production by 48%, ASRV is the first brand to use the Outlast® technology to manufacture fitness apparel. ASRV hopes that its advanced technology will “set a new precedent for the future of activewear.”
The technical activewear is now available on the ASRV website.
Image Credit: ASRV
Trend Themes
1. Thermoregulating Activewear - The use of NASA-developed Outlast® material for thermoregulating activewear presents an opportunity for other brands to incorporate advanced technology into their products.
2. Core-generated Heat Technology - The use of core-generated heat technology in activewear presents opportunities for other industries where maintaining a balanced temperature is important, such as outdoor workwear, firefighting gear, and military apparel.
3. Sweat Reduction Technology - The incorporation of sweat reduction technology in activewear presents opportunities for other industries where sweat reduction is important, such as medical apparel, hazmat suits, and breathable footwear.
Industry Implications
1. Sportswear - The use of NASA-developed material for thermoregulating activewear presents an opportunity for sportswear brands to differentiate themselves and improve performance for athletes.
2. Outdoor Workwear - The use of core-generated heat technology in activewear presents opportunities for outdoor workwear brands to improve comfort and safety for workers in extreme temperatures.
3. Medical Apparel - The incorporation of sweat reduction technology in activewear presents opportunities for medical apparel brands to create more comfortable and hygienic clothing for healthcare professionals.
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