Arran Sly, Ben Allen, Chad White and a slew of other familiar faces star in Out Magazine's endearing "Pussy Riot" editorial. Playing up on the Russian girl band and political prisoners' name, this feline-obsessed fashion story pairs male models with their cat counterparts.
The models are captured by photographer Giampaolo Sgura's lens while posing in a wardrobe of crisp suits, textured knits and summer casuals. Pairing cats with clothing, Out Magazine's "Pussy Riot editorial matches its felines' fur color with the palette of each model's wardrobe.
Models in orange knits pose with orange cats while a black suited look is complemented by a black kitten. This animal-themed editorial features styling by Grant Woolhead and is featured in the publication's June/July 2014 issue.
Why This Trend Is Growing
- Animal-inspired Fashion
- The trend of integrating animal themes and design with fashion creates disruptive innovation opportunities for eco-friendly, sustainable materials and technology.
- Human-animal Bond
- The growing trend of highlighting the bond between humans and animals creates opportunities for various pet-related industries and products, as well as marketing campaigns that promote animal welfare and conservation.
- Multispecies Modeling
- The integration of different species - such as cats in this editorial- within a modeling setting, creates opportunities for diverse representation and inclusivity in the fashion industry.
Industries Being Reshaped
- Fashion
- This editorial highlights how fashion and animal-love can work together, paving the way for fashion industries to incorporate unique, playful, and environmentally-friendly materials in their products.
- Pet Care
- As the trend of human-animal bonding grows, the pet care industry has an opportunity to innovate on products and services that support this bond by catering to pets’ mental and physical well-being.
- Photography
- Multispecies modeling opens the door to opportunities in photography such as pet photography, which has the potential to be widely popular as pets are treated more like family members.
