The knee-jerk reaction to pain can be entertaining to watch, especially when the pain is simply being anticipated rather than felt as is in the photo series titled Ouch by Kelvin Murray, a photographer based in London, United Kingdom. More than that, it is entertaining when the pain-inflicting instrument is rather innocent. From hair-tugging to mousetraps and splashes of water, the scenarios all have a child-like appeal to them.
Shot in studio against brightly colored walls, Ouch by Kelvin Murray speaks to people natural aversion to anything resulting in physical discomfort. What makes the images particularly powerful is the fact that people experience a slight cathartic moment with each one.
The photo series Ouch by Kelvin Murray was art directed by Gem Fletcher and styled by Natasha Freeman.