The Osmoze Spring 2011 Campaign Gets Comfortable Against Sheepskin Rugs

 - Feb 20, 2011   Updated: Jun 23 2011
References: & thefashionisto
Using luxurious sheep skin rugs as a backdrop, the models for the Osmoze Spring 2011 campaign get comfortable in its latest denim styles.

The campaign features Evandro Soldati and a blonde bombshell model outfitted in the Brazilian label's rugged jeans, rad graphic tees and whitewashed denim vests. The ensembles from the Osmoze Spring 2011 campaign inspire a casual badass look that offers a rockin' good time.

Implications - Though designers and photographers have differing goals with their photo shoots, the ultimate goal for both of these forces is to drive consumption towards their campaigns. While many of these editorials emphasize complex and intricate settings, it is the shoots that adhere to the 'less is more' philosophy that attract the greatest variety of consumers.