Oscar Ciutat is a photographer that uses miniature human figurines set up in playful situations to create his fun photo series entitled Tiny People. The set has a lighthearted humor that's centered around the irregular disproportion between the "humans" and their oversized surroundings.
Oscar Ciutat has his miniature people guarding presents, cleaning glasses and sweeping cinnamon buns. Check out the the gallery to see the comical photographs in the Tiny People series.
Implications - Consumers in modern society are attracted to products that offer an element of whimsy. Items that feature an unconventional factor are appealing to those who want to experience something new in the purchases they make.