What is the trend of in-house movement creations?

Custom movements developed in-house to improve key features such as anti-magnetism for timepieces provide an opportunity for brands to differentiate their products in a competitive market.

What is the trend of extended power reserve?

The development of new calibers that offer increased power reserve in timepieces provides an opportunity for brands to market their products as being more reliable and functional for everyday use.

What is the trend of turquoise dials?

The trend towards using unconventional watch dial colors such as turquoise provides an opportunity for brands to attract younger and bolder buyers to the luxury timepiece market.

What are the implications for the luxury watches industry?

The luxury watch industry can differentiate its products and target wider audiences by developing custom movements in-house with improved features and incorporating unique dial colors.

What are the implications for the jewelry industry?

Jewelry brands can diversify their product offerings by developing and marketing high-end timepieces with extended power reserve and unique dial colors.

What are the implications for the fashion industry?

Fashion brands can tap into the luxury timepiece market by developing custom movements with unique features and incorporating unconventional colors into the designs.

Sleek Custom Movement Timepieces : Oris Big Crown Calibre 473

The Oris Big Crown Calibre 473 Has an In-House Movement

Michael Hemsworth — January 16, 2023 — Fashion

References: oris.ch & hiconsumption

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The Oris Big Crown Calibre 473 has been debuted as a celebratory timepiece that marks 10 years of its Movement Creation Program as well as the 10th movement created in-house. The watch features a hand-wound caliber developed over the course of five years and is built on. the base of the Calibre 403 automatic movement. The manual movement boasts improved anti-magnetism and will offer up to five days of power reserve, which is indicated through a built-in meter that's visible thanks to a see-through case back.

The Oris Big Crown Calibre 473 is accented by a vintage-inspired turquoise dial that pairs well with the luxe leather strap. Priced at $4,400, the timepiece is expected to be a must-have amongst avid collectors or enthusiasts alike.

Image Credit: Oris

Trend Themes

In-house Movement Creations — Custom movements developed in-house to improve key features such as anti-magnetism for timepieces provide an opportunity for brands to differentiate their products in a competitive market.
Extended Power Reserve — The development of new calibers that offer increased power reserve in timepieces provides an opportunity for brands to market their products as being more reliable and functional for everyday use.
Turquoise Dials — The trend towards using unconventional watch dial colors such as turquoise provides an opportunity for brands to attract younger and bolder buyers to the luxury timepiece market.

Industry Implications

Luxury Watches — The luxury watch industry can differentiate its products and target wider audiences by developing custom movements in-house with improved features and incorporating unique dial colors.
Jewelry — Jewelry brands can diversify their product offerings by developing and marketing high-end timepieces with extended power reserve and unique dial colors.
Fashion — Fashion brands can tap into the luxury timepiece market by developing custom movements with unique features and incorporating unconventional colors into the designs.

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