The Oris Big Crown Calibre 473 has been debuted as a celebratory timepiece that marks 10 years of its Movement Creation Program as well as the 10th movement created in-house. The watch features a hand-wound caliber developed over the course of five years and is built on. the base of the Calibre 403 automatic movement. The manual movement boasts improved anti-magnetism and will offer up to five days of power reserve, which is indicated through a built-in meter that's visible thanks to a see-through case back.
The Oris Big Crown Calibre 473 is accented by a vintage-inspired turquoise dial that pairs well with the luxe leather strap. Priced at $4,400, the timepiece is expected to be a must-have amongst avid collectors or enthusiasts alike.
Image Credit: Oris
Why This Trend Is Growing
- In-house Movement Creations
- Custom movements developed in-house to improve key features such as anti-magnetism for timepieces provide an opportunity for brands to differentiate their products in a competitive market.
- Extended Power Reserve
- The development of new calibers that offer increased power reserve in timepieces provides an opportunity for brands to market their products as being more reliable and functional for everyday use.
- Turquoise Dials
- The trend towards using unconventional watch dial colors such as turquoise provides an opportunity for brands to attract younger and bolder buyers to the luxury timepiece market.
Industries Being Reshaped
- Luxury Watches
- The luxury watch industry can differentiate its products and target wider audiences by developing custom movements in-house with improved features and incorporating unique dial colors.
- Jewelry
- Jewelry brands can diversify their product offerings by developing and marketing high-end timepieces with extended power reserve and unique dial colors.
- Fashion
- Fashion brands can tap into the luxury timepiece market by developing custom movements with unique features and incorporating unconventional colors into the designs.
