Big Bang-Inspired Fashion Collections

COMME des GARÇONS' FW23 Looks to the Origins of Life

The popular avant-garde fashion label COMME des GARÇONS taps the origins of life as inspiration for its latest drop. The Fall/Winter 2023 capsule debuted during Paris Fashion Week. The outfits that graced the catwalk were impactful and eye-catching. Japanese designer Kawakubo, who founded the label, stayed true to the experimental, avant-garde fashion roots of COMME des GARÇONS.

The origins of life-inspired capsule was divided into 11 sections, thematically presented alongside a specially curated soundtrack by Calx Vive from Dover Street Market. The show took place in Paris' American Cathedral. Each section of the collection was a symphony of auditory and visual pleasure. The silhouettes in COMME des GARÇONS' Fall/Winter 2023 capsule ranged from "jarring and undeniable" to boxed and grandiose.

Image Credit: Salvatore Dragone/Gorunway.com, <a rel='nofollow' href='https://hypebeast.com/2023/3/comme-des-garcons-fall-winter-2023-paris-fashion-week-runway'>hypebeast</a>

Origins-inspired Fashion
Avant-garde fashion brands are taking inspiration from the origins of life for their latest collections, offering disruptive innovation opportunities for fashion designers.
Experimental Silhouettes
Fashion designers are pushing boundaries and creating experimental silhouettes that challenge traditional fashion norms to capture consumers' attention.
Multisensory Fashion Shows
Fashion shows are incorporating multisensory experiences, such as specially curated soundtracks and visual presentations, to engage and captivate audiences.

Who This Affects Most

Fashion
The fashion industry has the opportunity to disrupt traditional fashion norms by creating experimental and origins-inspired collections that add a whole new level of creativity and excitement.
Event Planning
Event planners have the potential to elevate their events by incorporating multisensory experiences, such as specially curated soundtracks and visual presentations, to enhance engagement and create memorable experiences.
Music
The music industry can partner with fashion designers to curate soundtracks for fashion shows, providing a new avenue to showcase their music and expand their fan base.
SCORE
4.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 78%
Activity 48%
Freshness 16%