OSULLOC Showcases Its Recipes at Natural Products Expo West 2026
References: prnewswire & amazon
OSULLOC, Korea's premier premium tea brand, is showcasing its full range of organic matcha products at Natural Products Expo West 2026. At the event, the company places an emphasis on its vertically integrated farm-to-cup model, which ensures full traceability and quality control from OSULLOC's own organic tea farms on Jeju Island to the final product.
OSULLOC calls attention to a few noteworthy organic matcha formulations. The Volcanic Isle Matcha Ceremonial provides a smooth, nutty flavor with a savory umami finish that is suitable for both straight matcha and lattes. The Matcha Premium serves as a versatile choice for everyday use in lattes, baking, and cooking. The Volcanic Isle Matcha Milk Tea, on the other hand, allows consumers to create a creamy milk tea experience simply by adding water. The Green Tea Milk Spread offers a novel way to incorporate green tea flavor into foods like breads, waffles, and ice cream. Finally, OSULLOC's newest organic matcha addition — Matcha Plus — combines matcha with probiotics, collagen, and L-theanine in a functional format that addresses growing consumer interest in wellness-oriented products with added benefits.
Image Credit: OSULLOC
OSULLOC calls attention to a few noteworthy organic matcha formulations. The Volcanic Isle Matcha Ceremonial provides a smooth, nutty flavor with a savory umami finish that is suitable for both straight matcha and lattes. The Matcha Premium serves as a versatile choice for everyday use in lattes, baking, and cooking. The Volcanic Isle Matcha Milk Tea, on the other hand, allows consumers to create a creamy milk tea experience simply by adding water. The Green Tea Milk Spread offers a novel way to incorporate green tea flavor into foods like breads, waffles, and ice cream. Finally, OSULLOC's newest organic matcha addition — Matcha Plus — combines matcha with probiotics, collagen, and L-theanine in a functional format that addresses growing consumer interest in wellness-oriented products with added benefits.
Image Credit: OSULLOC
Trend Themes
1. Farm-to-cup Traceability - Full vertical integration from Jeju farms to finished products creates potential for blockchain-backed provenance systems that build consumer trust in origin and quality.
2. Functional Matcha Formulations - Combining matcha with probiotics, collagen, and L-theanine points to novel hybrid wellness supplements that merge traditional ingredients with clinically targeted functional benefits.
3. Convenient Ready-to-use Matcha Formats - Single-serve milk-tea powders and spreadable green tea products suggest opportunities for shelf-stable, on-the-go formats that expand matcha use beyond traditional preparation methods.
Industry Implications
1. Specialty Tea and Beverages - Premium, traceable matcha offerings enable premiumization strategies and differentiated beverage portfolios focused on provenance, flavor nuance, and premium pricing.
2. Functional Foods and Supplements - Infused matcha products that deliver targeted health benefits represent a convergence of food and supplement categories with potential for new regulatory and labeling models.
3. Foodservice and Retail Baking Ingredients - Spreadable green tea and multipurpose premium matcha powders open possibilities for ingredient innovation in cafés, bakeries, and packaged goods seeking novel flavor partnerships.
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