The health food movement has been taking off with unprecedented speed. Members of Generation Y are no longer opting for the classic quick hamburger fix, but are rather dedicated to leading well-nourished lifestyles. Coupled with this high demand has been advancements in branding, architecture and recycling, all done in the name of fitness. The Organic Food Trend Report expands upon these advancements, offering critical insight into a burgeoning mind and body-oriented community.
The push to avoid chemicals and fatty foods within society is undeniable. Some of the most commonly attacked fast food chains are even revamping their menus in an attempt to offer well-balanced meal options. Artery-clogging cuisine has become taboo, and there is an acute desire to attain pique physical form in place of rich food enjoyment. These now familiar demands have generated Eco-Sine movements and Urban Gardening projects, and such contemporary developments have been broken down within the Organic Food Trend Report. For anyone with a stake in the healthy living industry, be it through the culinary, training or dietary worlds, this compendium will be highly relevant.