Orange Launches UK's First Quadruple Play Service

 - May 31, 2006   Updated: Apr 1 2011
References: news.bbc
Consumer demand for convergence has fuelled Orange's expansion across communication platforms â€" shifting from mobile communication platform to meeting all consumers' communication needs whether its voice, information or entertainment. Single handset trial launches over the next few weeks giving consumers one handset that can be used for calls over the internet, on a fixed line and as a mobile service.

Implications - A company which doesn't allow itself to get bogged down in a limited mission statement has the potential to expand their influence to a wide variety of different industries and this initiative is a great example of that in action. By redefining and expanding their target market, companies like Organge continue to innovate and grow.