Colgate teamed up with young Ryan of Ryan's World to create an oral care collection that will get kids excited about healthy routines. The all-new Colgate Ryan's World Kids Oral Care Regimen includes a toothbrush, a toothpaste and a mouthwash that can be introduced to kids at various ages, with the Colgate Ryan's World Toothpaste suitable for kids ages two and up and the bubble fruit-flavored Colgate Ryan's World Mouthwash useful for kids older than age six.
According to Bill Van de Graaf, Vice President, Marketing for North America at Colgate-Palmolive: "We want to bring the excitement of playtime to Kids Oral Care through products created by Ryan–a friend they trust!"
On the Ryan's World YouTube channel, viewers will now be able to see Ryan's trip to Colgate-Palmolive's Technology Facility.
What's Driving This Trend
- Kid-focused Oral Care
- Opportunity for companies to collaborate with popular kid influencers to create fun and educational oral care products.
- Age-targeted Oral Care
- Opportunity to create complete oral care product lines specifically designed for different age groups, ranging from toddlers to young adults.
- Influencer Marketing in Oral Care
- Growing trend of companies collaborating with social media influencers to build brand awareness and create innovative oral care products for consumers.
Who This Affects Most
- Oral Care
- Opportunity for oral care companies to collaborate with kid influencers to create engaging and fun products that promote healthy dental habits.
- Toy and Entertainment
- Opportunity for toy and entertainment companies to expand their offerings by collaborating with oral care companies to create fun and interactive products for young consumers.
- Marketing and Advertising
- Growing demand for companies to explore new marketing strategies like influencer marketing to target younger generations and create innovative and engaging products.
