Brick by Brick Shelves

The Ora-Ito 'Ecco' Unit Lends an Urban Studio Feel to Your Home

I’ve always been a huge fan of exposed brick, and this blossomed into an appreciation of everything brick-like, such as the Ora-Ito ‘Ecco’ shelf. A simple yet enriching design, it will instantly give your living space a cool, urban studio feel.

Manufactured by Paris-based furniture company Artelano, the Ora-Ito ‘Ecco’ shelf unit is made from timber-based honeycomb wafer elements. Visit DesignBoom.com for more information and images.

Exposed Brick
Disruptive innovation opportunity: Develop new materials or techniques to replicate the look and feel of exposed brick without the need for actual bricks, offering a cost-effective and customizable solution for interior design.
Urban Studio Design
Disruptive innovation opportunity: Create smart furniture or modular systems that can transform any living space into an urban studio, optimizing functionality and aesthetics for small urban dwellings.
Timber-based Honeycomb Wafer Elements
Disruptive innovation opportunity: Explore sustainable alternatives to traditional materials for furniture construction, such as timber-based honeycomb wafer elements, to reduce the environmental impact of manufacturing and offer unique design possibilities.

Sectors Adopting This

Interior Design
Disruptive innovation opportunity: Develop technology-driven solutions for interior design, leveraging VR/AR or AI to create immersive and personalized experiences for clients, enhancing the decision-making process.
Furniture Manufacturing
Disruptive innovation opportunity: Integrate IoT technologies into furniture manufacturing processes, enabling the production of smart furniture that offers additional features like built-in wireless charging or voice-activated controls.
Sustainable Materials
Disruptive innovation opportunity: Invest in research and development of sustainable materials for various industries, including furniture manufacturing, to create eco-friendly alternatives that meet the growing demand for environmentally-conscious products.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 16%
Activity 76%
Freshness 8%