Optimus Prime is no longer just a crime-fighting robot that can turn himself into a vehicle, as he now comes in a speaker format as well.
This robotic home entertainment is called the Optimus Prime USB Speaker Set, which comes with a helmet that folds out into speakers.
If you're not into the whole good robot thing, there is also an Ultra Magnus version of the speaker set.
Implications - One of the best ways a company or brand can establish a foothold in the marketplace is by altering a conventional item with a non-traditional design or imagery. By eschewing the traditional design of a practical product, the brand will draw interest from consumers seeking to differentiate themselves from the general public, as well as consumers attracted to the novelty of an item.