Optimus Prime is no longer just a crime-fighting robot that can turn himself into a vehicle, as he now comes in a speaker format as well.
This robotic home entertainment is called the Optimus Prime USB Speaker Set, which comes with a helmet that folds out into speakers.
If you're not into the whole good robot thing, there is also an Ultra Magnus version of the speaker set.
Implications - One of the best ways a company or brand can establish a foothold in the marketplace is by altering a conventional item with a non-traditional design or imagery. By eschewing the traditional design of a practical product, the brand will draw interest from consumers seeking to differentiate themselves from the general public, as well as consumers attracted to the novelty of an item.
USB Robot Speakers
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