Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Optimism Cafe Serves up Free Cups of Joe and Hope

 - Aug 5, 2011
References: brewsomegood & springwise
Coffee maker Maxwell House recently opened up a free-of-charge cafe in the middle of downtown Toronto designed to give Canadians a literal and metaphorical pick me up. The appropriately named Optimism Cafe served up free coffee, WiFi and dog biscuits throughout the month of July and was part of Maxwell House's "Brew Some Good" campaign.

Free-of-charge cafes are nothing new, but this has to be one of the first times a coffee giant such as Maxwell House has given away a free sample of their product complete with WiFi and dog biscuits for an entire month! Though the campaign was undoubtedly pricey, Maxwell House's parent company Kraft shrugged off the financial loss saying, "they got a lot more out of the café than we put into it — worth every penny and more."