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Selling With Failure

Oprah Winfrey Dishes On Her Dramatic Weight Gain

— December 10, 2008 — Lifestyle
Oprah Winfrey is one of the most influential icons in American media, with millions looking to her for life guidance on a daily basis. For many, she was the inspiration for weight loss, but her dramatic weight fluctuation have made it difficult for her to be a positive role model. However, Oprah is making an effort to change the controversial media coverage of her weight struggles by openly admitting that she is has “fallen off the wagon.”

On the current cover of O Magazine, Oprah Winfrey is shown standing next to a much more svelte, firm-abbed image of herself in a cropped white shirt, the caption reading, “How did I let this happen again?” At 200 lbs now, she is regretting her recent 40 pound gain, confessing, “I’m mad at myself.”

In April, she skipped a Vega taping with Cher and Tina Turner because, as she says, “I felt like a fat cow,” and “I wanted to disappear.”

The video above is an ET special detailing the struggle Oprah Winfrey has, and continues to endure, with her weight.
Trend Themes
1. Body Positive Accountability - There is an opportunity to create a new market of accountability programs that are more focused on self-love and self-care rather than just weight loss.
2. Radical Transparency - By openly admitting to weight struggles, there is an opportunity for individuals and companies to be more authentic and transparent in their marketing and branding.
3. Mindful Weight Management - There is an opportunity to create weight management programs that focus on overall health and wellness, incorporating mindfulness and mental health practices.
Industry Implications
1. Fitness - Fitness companies and programs can shift focus from weight loss to overall health and wellness, incorporating mindfulness practices and mental health support.
2. Diet and Nutrition - Diet and nutrition companies can offer new programs that focus on healthy habits and overall wellness rather than just weight loss or gain.
3. Media - Media outlets and influencers can shift the focus from weight loss to body positivity and self-care, creating a more inclusive and supportive community.
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