OPI Nature Strong is the nail polish brand's first natural origin vegan nail lacquer and it shares neutral earth tones and pops of color derived from sugar cane, wheat, potatoes and corn.
The products are packaged with bottles and caps made from 20% post-consumer recycled materials, and the expansive 30-shade range includes fun colors inspired by garden flowers, veggies and dew. Alongside vibrant shades like A Bloom with a View (inspired by a freshly cut begonia,) the brand even offers shimmering shades like Intentions are Rose Gold.
These plant-based formulas prove that the use of naturally derived ingredients doesn't have to involve only pared-down colors, and the formulas are appealing to a wide range of people, especially since they're approved by The Vegan Society.
Key Themes Behind This Trend
- Natural Origin Nail Lacquers
- The trend of using plant-based ingredients in nail polish formulas is disrupting the traditional market.
- Vegan Beauty
- The trend of veganism in cosmetics is disrupting the animal-based beauty market by offering cruelty-free options for consumers.
- Sustainable Packaging
- The trend of using recycled materials in packaging is disrupting the traditional approach to packaging design in the beauty industry.
Where This Applies
- Beauty and Cosmetics
- The beauty industry is being disrupted by companies offering natural and vegan options for consumers.
- Sustainability
- The sustainability industry is being impacted by the increased use of recycled materials in beauty packaging.
- Agriculture and Farming
- The agriculture industry is creating new revenue streams through the use of plant-based ingredients in cosmetics.
