The Operator app was developed by the co-founder of Uber and is designed to make online shopping easier than ever. CEO Robin Chan told TechCrunch writer Josh Constine the goal is to "unloack the 90% of commerce that's not on the Internet."
Refered to as a request network, the app uses human concierge to execute a variety of commercial customer requests. They hope to combine the best of real world and online shopping by offering expert personalized service that you might find in-store, but with the convenience and mobility enabled by the Internet. They are also flirting with the idea of integrating delivery in the future.
A full break down of how the Operator app works can be found in Constine's TechCrunch article.
What's Driving This Trend
- Concierge E-commerce Apps
- The Operator app combines the convenience of online shopping with personalized in-store service to unlock new opportunities in the e-commerce industry.
- Request Networks
- The use of human concierges in the Operator app opens up possibilities for disruptive innovation in the customer service industry by providing personalized assistance for commercial requests.
- Integration of Delivery
- The Operator app's potential integration of delivery services presents an opportunity for disruptive innovation in the logistics and transportation industry by offering a seamless end-to-end shopping experience.
Who This Affects Most
- E-commerce
- The Operator app's personalized service and easy online shopping experience can revolutionize the e-commerce industry.
- Customer Service
- The use of human concierges in the Operator app creates opportunities for disruptive innovation in the customer service industry by providing personalized assistance for commercial requests.
- Logistics and Transportation
- The potential integration of delivery services in the Operator app can disrupt the logistics and transportation industry by offering a seamless end-to-end shopping experience.
