The 'Opening Ceremony Platform Sandal' is Olympic fashion-worthy. Featuring a coral and navy color scheme, the gorgeously patriotic apparel is a great way to celebrate the ongoing Summer 2012 Olympic games and to look incredibly chic at the same time. The shoe appears to be incredibly sturdy and features a reinforced heel that will allow you to stand on your feet for hours at a time without the usual discomfort of heels.
On sale down from $500 to $155, these fantastic kicks have the great color-blocking look of the season without being over the top or hard to pair with anything. The color scheme allows for a variety of styling choices, while the comfort gives you the ultimate in choosing which events to rock these at.
What's Driving This Trend
- Platform Sandals
- Disruptive innovation opportunity: Develop platform sandals with customizable and interchangeable straps for versatile styling choices.
- Color-blocking Fashion
- Disruptive innovation opportunity: Create a line of color-blocking fashion items that are not only stylish but also affordable for the mass market.
- Comfortable Heels
- Disruptive innovation opportunity: Design heels with reinforced heels and advanced cushioning technology to provide all-day comfort without sacrificing style.
Who This Affects Most
- Fashion Retail
- Disruptive innovation opportunity: Integrate augmented reality technology into fashion retail stores to allow customers to virtually try on and customize their desired platform sandals.
- Athletic Footwear
- Disruptive innovation opportunity: Develop athletic footwear with color-blocking design elements that cater to both sports and fashion enthusiasts.
- Footwear Manufacturing
- Disruptive innovation opportunity: Implement advanced materials and manufacturing techniques to produce comfortable heels that can compete with athletic shoes in terms of comfort and support.
