Online Retailer Cult Beauty recently announced the launch of a webpage dedicated solely to independent skin care brands, otherwise known as "skindie." The platform will showcase brands like Decree, Odacite, Skin Design and Verso with a range of products to fit all skin types and tones and needs.
As noted by Bessie Hitcham, the Assistant Buyer at Cult Beauty, “Increased exposure to blue light, pollution and stress means that customers aren’t just looking for the historical anti-ageing sticker... We feel that the Skindie brands reflect our customer base, they’re diverse and resistant to categorization." She continues, "...The appetite for learning about new formulas, ingredients and even brand ethics are all considerations now.”
Image Credit: Cult Beauty