Online Diversity Initiatives

The Micropedia of Microagressions is an Awareness Tool for Diversity

'Zulu Alpha Kilo,' a Toronto-based company of creatives, has launched an online diversity initiative under the name 'The Micropedia of Microagressions.' This is an online encyclopedia of terms, phrases, and adjectives that are added by regular users as well as Zulu Alpha Kilo staff. The purpose of this encyclopedia is to bring awareness to phrases that are deemed harmful as microaggressions while providing real-world examples, resources, and descriptions of these phrases.

This Micropedia is minimalist, crowdfunded, and non-profit, meaning it exists purely for raising awareness on microaggressions. These microaggressions are meant to be all-encompassing, including phrases such as 'OK, Boomer' and 'OMG, you're so old.' When you navigate to a page about a specific phrase, users will learn about why this phrase is offensive and they will in effect become a more aware member of society.

Image Credit: Zulu Alpha Kilo

Online Diversity Awareness
An opportunity for companies to improve diversity and equity in online environments.
Crowdfunded Awareness Initiatives
An opportunity to create social change by allowing the public to contribute towards awareness efforts.
Collaborative Learning Resources
An opportunity to leverage crowdsourcing to create comprehensive learning resources for marginalized communities.

Who This Affects Most

HR and Professional Development
An opportunity for HR professionals to support employee education on microaggressions in an online context.
Non-profit and Advocacy Organizations
An opportunity to create awareness campaigns for marginalized communities and promote collaborative learning.
Edtech and E-learning
An opportunity to develop collaborative tools and educational resources for people to learn about microaggressions.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 28%
Activity 61%
Freshness 11%