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Twitter Book Clubs

Twitter Account 1book140 Created by The Atlantic Becomes Online Book Club

— May 28, 2011 — Social Media
Readers all from all corners of the world can now virtually participate in an online book club thanks to journalism professor Jeff Howe and the editorial staff at The Atlantic. The online book club functions just as any other normal Twitter account would; Twitter users can follow the account @1book140 to participate in the online book club, which will consist of open, virtual discussions concerning the books chosen for the club.

This Twitter-based online book club is an extension from a previous account powered by the same idea that was called 'One Book, One Twitter.' The way 1book140 works is that Twitter followers of the account will vote for the books that they want to be included in the club. Over 1,400 votes were cast to select the first book to be read of the club; Margaret Atwood's book took the cake. This online book club is simple to join and a great way to get it on some popular book buzz and get the names of some great summer reads.
Trend Themes
1. Twitter-based Book Clubs - Creating virtual book clubs on Twitter provides a disruptive innovation opportunity for social media platforms to engage book lovers and promote literary discussions online.
2. Crowdsourced Book Selections - Incorporating crowdsourcing to determine the books for online book clubs enables a disruptive innovation opportunity for publishers and authors to gather real-time insights and engage readers more effectively.
3. Online Literary Discussions - Facilitating open, virtual discussions in online book clubs presents a disruptive innovation opportunity for e-book platforms to enhance reader engagement, build communities, and increase book sales.
Industry Implications
1. Social Media - Social media platforms can explore the disruptive innovation opportunity provided by Twitter-based book clubs to attract new users, increase user engagement, and expand their platform functionality.
2. Publishing - Publishers can leverage the disruptive innovation opportunity of crowdsourced book selections in online book clubs to enhance marketing strategies, identify emerging trends, and connect directly with readers.
3. E-book Platforms - E-book platforms can tap into the disruptive innovation opportunity of hosting online literary discussions to create interactive reading experiences, improve customer retention, and drive digital content consumption.
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