Onitsuka Tiger introduces a new iteration of its unique Big Logo Runner Sandal model, which is essentially the perfect blend of a sneaker and sandal silhouette. The contemporary design arrives in three colorway options of either Cream and Silver, Cream and Fiery Red, or Vibrant Yellow.
The sneakers are constructed from a blend of both mesh and synthetic leather materials across the uppers. There are tonal paneling details to give the model a monochromatic look on the silver and yellow options, whereas the red iteration features contrasting elements. The logo can be found on the side of the model in a slightly clear gel-like look that wraps itself around the heel, the lace keeper, and the midsole for a modern look.
Image Credit: Onitsuka Tiger
What Makes This Trend Stand Out
- Oversized Bright Tonal Sneakers
- Opportunity for disruptive innovation in the sneaker industry by combining the comfort of sandals with the style of sneakers.
- Big Logo Runner Sandals
- Disruptive innovation opportunity in the sandal market by introducing a unique blend of sneaker and sandal silhouette.
- Monochromatic Sneaker Design
- Innovative trend in sneaker fashion by incorporating tonal paneling and clear gel-like logos for a modern look.
Sectors Adopting This
- Footwear
- Opportunity for disruptive innovation within the footwear industry by creating hybrid designs that combine elements of sneakers and sandals.
- Fashion
- Opportunity for disruptive innovation in the fashion industry by introducing monochromatic designs with clear gel-like logos for a contemporary look.
- Sportswear
- Disruptive innovation opportunity in the sportswear industry by offering comfortable and stylish options that bridge the gap between sneakers and sandals.
