Oversized Bright Tonal Sneakers

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Onitsuka Tiger Unveils Three New Big Logo Runner Sandals

— March 31, 2020 — Fashion
Onitsuka Tiger introduces a new iteration of its unique Big Logo Runner Sandal model, which is essentially the perfect blend of a sneaker and sandal silhouette. The contemporary design arrives in three colorway options of either Cream and Silver, Cream and Fiery Red, or Vibrant Yellow.

The sneakers are constructed from a blend of both mesh and synthetic leather materials across the uppers. There are tonal paneling details to give the model a monochromatic look on the silver and yellow options, whereas the red iteration features contrasting elements. The logo can be found on the side of the model in a slightly clear gel-like look that wraps itself around the heel, the lace keeper, and the midsole for a modern look.


Image Credit: Onitsuka Tiger

Trend Themes

  1. Oversized Bright Tonal Sneakers — Opportunity for disruptive innovation in the sneaker industry by combining the comfort of sandals with the style of sneakers.
  2. Big Logo Runner Sandals — Disruptive innovation opportunity in the sandal market by introducing a unique blend of sneaker and sandal silhouette.
  3. Monochromatic Sneaker Design — Innovative trend in sneaker fashion by incorporating tonal paneling and clear gel-like logos for a modern look.

Industry Implications

  1. Footwear — Opportunity for disruptive innovation within the footwear industry by creating hybrid designs that combine elements of sneakers and sandals.
  2. Fashion — Opportunity for disruptive innovation in the fashion industry by introducing monochromatic designs with clear gel-like logos for a contemporary look.
  3. Sportswear — Disruptive innovation opportunity in the sportswear industry by offering comfortable and stylish options that bridge the gap between sneakers and sandals.
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