During any other year, Chinese smartphone brand OnePlus would have held an in-person consumer event with a keynote to launch the new OnePlus 8T+ 5G device but a different experience was needed for the phone's 2020 launch. While many products have been successfully launched with digital-only formats this year, T-Mobile and OnePlus teamed up to create a "phygital" scavenger hunt and challenge fans to find real-life pop-up stores.
For the One Plus Go Farther scavenger hunt, three pop-ups were hidden in remote places across the United States and these locations were strategically selected to show off the range of T-Mobile’s 5G coverage. The part digital and part in-person scavenger hunt helped to introduce OnePlus to US audiences, especially as it does not have a physical retail presence of its own in the country.
Image Credit: OnePlus