Creative design firm Studio Moross undertook a daunting task when it agreed to art direct the latest One Direction tour.
One Direction is band that rose to fame through the UK series The X Factor back in 2010, but at this point, it almost sounds silly to continue to refer them as a "band." They are more accurately described as a pop music phenomenon, wielding the power of making tween girls (and grown women) swoon at the mere mention of their name.
Studio founder Kate Moross accrued a talented team of artists, filmmakers, designers, animators and illustrators to create the set design, branding and live visuals for the entire One Direction Tour. Surprised at the amount of creative freedom she was given, Moross created a fun, vibrant tour that embodies everything the One Direction phenomenon is all about.
Boy Band Super Tours
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Inflatable Concert Halls
Life-Sized Barbie Houses
Colorful Hotel Lobbies
Saturated Celebrity Makeovers
Augmented Reality Fantasy Experiences