'Once Upon a Time' in VMAN is an editorial that captures the whimsical fairytale theme we've seen throughout magazine shoots lately. Model Mathias Lauridsen is photographed by Benjamin Alexander Huseby in Vivienne Westwood and Burberry Prorsum.
Nicola Formichetti styled 'Once Upon a Time' in VMAN, and its aesthetic reminds me of a grown-up version of 'Where the Wild Things Are.' See more fantasy-loving shoots below.
Implications - Consumers are currently drawn towards fashion trends which are free and fun, providing relief from the constricting and serious. The recent recession brought with it a surge of DIY and vintage styles because of budget-conscious consumers. This trend has carried on, and companies can capitalize on it by incorporating lighthearted and simplistic designs into their product lines.
What Makes This Trend Stand Out
- Whimsical Fashion
- Opportunity for companies to incorporate lighthearted and simplistic designs into their product lines.
- Fantasy-inspired Shoots
- Companies can leverage the popularity of fairytale themes in fashion editorials to create imaginative and enchanting advertising campaigns.
- DIY and Vintage Styles
- Opportunity for businesses to cater to budget-conscious consumers by offering customizable and retro-inspired fashion options.
Sectors Adopting This
- Fashion Retail
- Retailers can tap into the whimsical fashion trend by curating collections that feature lighthearted and simplistic designs.
- Advertising and Marketing
- Opportunity to create imaginative and enchanting campaigns inspired by fairytale themes seen in fashion editorials.
- Online Vintage Retail
- Businesses can cater to the demand for DIY and vintage styles by offering a curated selection of retro-inspired fashion items online.
