The 'VS' Unilever OMO ads pit technology against activities that you have to go outside and get dirty to do. On the left side, the ads show a cell phone, a game controller and a tablet alongside soccer balls, sand castles and trees. Beneath this is a long list of activities, assembled like a pros and cons chart.
The left side's list is made up of inexpressive button combinations, emojis and apps, while the hand-written list on the right side has way more fun ideas of ways to spend your time. Why be cooped up inside all day and be mildly entertained, when you can climb trees or learn to juggle soccer balls outside? As these ads cleverly suggest, you'll have fun and get stained, but that's what OMO is for.
What Makes This Trend Stand Out
- Outdoor Activities
- Opportunity for businesses to promote outdoor activities as a healthier and more engaging alternative to technology-based entertainment.
- Digital Detox
- Disruptive innovation opportunity for industries to offer products and services that encourage people to disconnect from technology and enjoy more hands-on activities.
- Experiential Marketing
- Opportunity for businesses to use immersive and interactive marketing strategies to promote the benefits of outdoor activities over technology-based ones.
Sectors Adopting This
- Outdoor Recreation
- Opportunity for outdoor recreation businesses to capitalize on the growing interest in outdoor activities as a result of the comparison between technology and outdoor fun.
- Wellness and Health
- Disruptive innovation opportunity for wellness and health industries to develop technology detox programs and products that promote a healthier and more active lifestyle.
- Advertising and Marketing
- Opportunity for advertising and marketing industries to create campaigns that emphasize the value of experiential outdoor activities over technology-based entertainment.
