Atypical London hats are all the rage, and the Olivia Roat Spring/Summer 2013 collection is filled with them. These delightful side-sweep chapeaus are vintage inspired takes on the bold hats that are often photographed on the heads of the Queen's entourage.
Blending together English couture with pin-up chic, Roat's line of hats are high fashion diva-worthy. Feathers decorate the top of silver berets that teeter unevenly on your head. Most English hats incorporate blooms of roses, orchids and lilies along with organza and tulle. Roat incorporates these materials and enhances them by adding vintage studs, or changing the shape of the hat by piling on soft fabric to create a waterfall of red material.
The Olivia Roat Spring/Summer 2013 is quite posh in a modernized way.
What's Driving This Trend
- Retro-inspired Hats
- Disruptive innovation opportunity: Explore the use of unconventional materials and unique shapes to create modernized versions of vintage-inspired hats.
- English Couture
- Disruptive innovation opportunity: Combine traditional English couture techniques with contemporary designs to create a new wave of fashion-forward headwear.
- Pin-up Chic
- Disruptive innovation opportunity: Incorporate pin-up aesthetics into hat designs by using bold colors, feathers, and luxurious fabrics to attract a new generation of fashion enthusiasts.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Introduce innovative hat designs to the fashion industry that cater to niche markets and offer unique style options.
- Accessories
- Disruptive innovation opportunity: Develop a range of retro-inspired hats as trendy accessories that can be paired with various outfits for a fashion statement.
- Luxury Goods
- Disruptive innovation opportunity: Create exclusive and upscale retro-inspired hat collections targeted at luxury consumers who value unique and distinctive fashion pieces.
