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Olive-Tonal Suede Sneakers

Travis Scott Adds the Olive Colorway of the AJ1 Low OG Sneaker

— September 25, 2022 — Lifestyle
Travis Scott continues to add more iterations of signature sneakers with Jordan Brand as the latest is the olive colorway palette seen decorating the Air Jordan 1 Low OG shoe. It is detailed with grey tones throughout and the quarter panels are constructed from soft suede materials.

It can also be seen accenting the toe boxes -- all of this is applied in all-black and is further contrasted by smooth leather overlaying on top in white. Drab olive green makes its way onto the laces and the branded reverse Swooshes. Bright red is added for a pop of contrast and can be seen on the Nike Air branding along the tongue and at the ball-and-wings logo on the back.

Image Credit: Sneakertigger
Trend Themes
1. Olive-tonal Suede Materials - Innovation opportunity to explore the application of olive-tonal suede materials on various shoe models.
2. Contrasting Accent Colors - Disruptive innovation opportunity to introduce more unique and bold contrasting accent colors on shoes and apparel.
3. Soft Suede Quarter Panels - Innovation opportunity to experiment with soft suede materials on various parts of shoes and apparel, like the quarter panels on these sneakers.
Industry Implications
1. Fashion - Fashion industry can leverage contrasting accent colors and soft suede materials to create unique and trendy shoe and apparel designs.
2. Sports - Sports industry can explore innovative shoe designs that incorporate new materials and color palettes for athletes and sport enthusiasts.
3. Retail - Retail industry can capitalize on the trend of olive-tonal suede materials by offering a range of products that cater to the fashion-forward and trend-seeking consumer demographic.
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