Graphic Urban Couture

Olga Serova by Nikolay Biryukov is Bright and Enlightening

It's exhilarating to see structured and sophisticated pieces pop with such luscious color as in these photos of Olga Serova by Nikolay Biryukov. The London-based Russian photographer chose a set of ashen gray concrete in front of which the beautifully bold garments would reign in radiance.

Styles by Versace, Prada, Max Mara and Michael Kors have been infused with a playfully animated spirit in Olga Serova by Nikolay Biryukov. The juxtaposition of a dull background and complementary colored clothing looks to make haute couture appealing to all in Elle Ukraine.

Colored Couture
Integrating bolder, complementary colors in high-end fashion garments to make them stand out against a neutral background.
Animated High-end Fashion
Infusing playful and lively elements into designer brands like Versace, Prada, Max Mara, and Michael Kors.
Urban Photography
Incorporating the setting of grungy and unpolished cityscapes as a backdrop for high fashion photography.

Sectors Adopting This

Fashion
Using high-end designer brands to experiment with bolder colors and lively patterns.
Photography
Exploring the concept of urban photography as a medium to showcase high-end fashion garments.
Marketing and Advertising
Manipulating backdrops and settings to highlight the key features of a particular product or brand.
SCORE
4.5 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 85%
Activity 42%
Freshness 8%