If you need a last minute Father's Day gift, why not give your dad the ultimate nature-themed grooming kit -- Old Spice's Fresher Collection. The line was inspired by "scents of adventure," which deliver a fresh but subtle smell.
The new line delivers five new scents for deodorant, shampoo, and body wash, which include: 'Deep Sea with Ocean Elements', 'Volcano with Charcoal', 'Tundra with Mint', 'Wilderness' with 'Lavender and Moisturize with Shea Butter.' Old' Spice's deodorant uses new technology with white mark defense and fade-resistant scent technology that keeps you looking and smelling your best. The body wish offers exfoliation, cleansing, moisturizing, and cooling elements, to give you a relaxing shower.
Old Spice's Fresher Collection is perfect for any father who values looking and smelling their best.
What's Driving This Trend
- Nature-themed Grooming Kits
- Opportunity for cosmetic brands to develop grooming kits inspired by natural scents and elements.
- Advanced Scent Technology
- Innovation opportunity for fragrance companies to create fade-resistant and long-lasting scents.
- Multi-functional Body Wash
- Potential for companies to develop body wash products that offer exfoliation, cleansing, moisturizing, and cooling properties in one.
Who This Affects Most
- Cosmetics
- Cosmetic brands can capitalize on the trend by offering nature-themed grooming kits.
- Fragrance
- Fragrance companies can innovate by introducing advanced scent technology with fade-resistant properties.
- Personal Care
- Opportunity for personal care companies to create multi-functional body wash products with various benefits.
