Old Mother Hubbard collaborated with professional dog photographer The Dogist to launch co-branded dog treats called #CookieCam Cookies. The treats are based on three of Old Mother Hubbard's most popular recipes, including: Liv’R’Crunch, P-Nuttier and Bac’N’Cheez. These all-natural dog treats are not just pleasing to pets but also dog owners who are looking to indulge their furry friends with wholesome snacks.
With these new dog treats, dog owners may even be inspired to take #CookieCam photos or videos of their own to share on social media. To do so, The Dogist recommends using the cookies to get a dog's attention and begin recording, narrate the dog's response to wanting and eating the cookie, and also using a phone's slow-motion capture to a pet's treat-catching skills.
Key Themes Behind This Trend
- Social Media Pet Influencers
- The rise of pet influencers on social media presents an opportunity for pet treat brands to collaborate with them, creating co-branded products and reaching a larger audience.
- Interactive Dog Photography
- The integration of dog treats into photography sessions opens up possibilities for interactive and engaging pet photography experiences, creating a unique selling point for professional photographers.
- Wholesome Snacks for Dogs
- The demand for all-natural and health-conscious pet treats provides an opportunity for companies to develop and market wholesome snacks that cater to dog owners' desire for nutritious options.
Where This Applies
- Pet Treat Brands
- Collaborating with pet influencers and incorporating innovative ingredients can disrupt the traditional pet treat industry, attracting health-conscious pet owners and expanding market share.
- Professional Pet Photography
- Integrating interactive dog treats into photography sessions can revolutionize the pet photography industry, offering unique and engaging experiences that differentiate photographers from the competition.
- Natural Pet Food Companies
- Developing and marketing all-natural and nutritious dog treats can disrupt the pet food industry, capturing the attention of health-conscious dog owners seeking wholesome snack options.
