The OK GO 'End Love' video continues on the band's theme of viral self-directed one-take music videos.
From their classic one-take treadmill video to their mousetrap inspired video and now to their chromatic stop-motion, boy-band-dance-move-inspired, flash mobbed video, OK GO and their YouTube music videos just keep getting better. See the OK GO 'End Love' video above--the care-bear track suits are definitely a necessity.
Implications - Within the increasingly digital age, the easiest way to grab consumers' attention is through the viral universe. Viral videos are just one example of the infectious nature of the digital age. Utilizing social media sites like Facebook, Google and Twitter is a great idea for having your brand's message heard by the world.