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Facebook's Offline Trajectories Will Help Serve Better Targeted Ads

 - Dec 11, 2018
References: buzzfeednews & engadget
Facebook's new Offline Trajectories patent indicates that the social media giant may be working on technology that can predict where a user is going next. While plenty of tech companies track user data, this new tech would analyze all previous location data to make a prediction on where a specific user may go next. Offline Trajectories will also rely on other users' location data to predict movements, especially those that a user shares a connection with.

While Offline Trajectories may sound concerning for some, Facebook will most likely use the service to better serve ads to a single user. Knowing a user's location is nothing new, but the ability to determine further movement could prove pivotal to Facebook's advertising sector and for local businesses around a given location.

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